Digital Digest

2012 February

The First Face

Posted in: Branding by on Feb. 27, 2012

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Everyone wants his or her first impression to be memorable, especially when it comes to a business. The initial impression a business makes upon a potential client should be simple, yet eye-catching. Unfortunately, for many businesses the first face a new client may see could be sending the wrong message. No, I’m not talking about [...]

Infecting the Internet – The Art of Viral Videos

Posted in: Video by on Feb. 19, 2012

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Viral videos are all the rage right now for businesses, even ones that have little to do with film or video production. To preface, viral is not a genre, as any genre could technically be viral. Yet, I have been asked time and time again to make these catchy little productions for people, and for [...]

Are you losing sight of your objectives?

Posted in: Analyze, Branding, Mobile, Social Media, Strategy by on Feb. 15, 2012

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It seems like it has been ages since BEC was tasked with simply building websites for our clients. These days, all of our clients are transforming for a world unexplored—a digital world. Creating a great user experience on Androids, iPhones and tablets is just as important as engaging your consumers on Facebook, Twitter and other [...]

Social Media Week: Internet Users Unite

Posted in: Social Media by on Feb. 13, 2012

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February is known for an abundance of different holidays and observances such as Valentine’s Day, Mardi Gras, Black History Month, and President’s Day. Now, while it’s incredibly important to buy some overpriced chocolates and wilted flowers for your significant other, you might want to clear your calendars for a brand new holiday taking place this [...]

Advertising Brands Even if (Especially if) You Don’t Have A Superbowl Commercial

Posted in: Strategy by on Feb. 3, 2012

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It’s that time again, America. It’s Superbowl weekend. Time to don our much-too-small jerseys, make ridiculous amounts of calorie-ridden food that we swear we’re not going to eat all by ourselves, and huddle around our television sets. Call me a huge nerd, but I look forward to the Superbowl, not because of some intense primitive [...]

Digital Digest

Survival of the Business: How Companies Can Persevere Over Piracy

People have said for ages that the Internet and the age of piracy would be the end of certain industries, especially ones ...

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