Most CEOs agree that social media facilitate engagement with consumers and build buzz for their brands. Indeed, some of social media’s top perks are increased interaction, loyalty and traffic to your website. But, if social media are so great, why do c-level staff resist them? The answer lies in the problem of ROI. Understandably so, [...]
Analytics
The DIY Guide to Data Acquisition
With the Internet at the world’s fingertips and statistical data being more accessible, there’s information out there on almost any subject for anybody. It’s great when there’s a source that already has the information you need to write out solid web copy or to get a reading on a product’s success, but anyone who has [...]
Viral marketing: a self-fulfilling prophecy?
In the past month or so, a number of case studies, research briefs from prominent thought leaders and our own “real time” evidence, have highlighted a very elegant, yet new way to judge customers’ value, their network value. In essence, a customer’s network value is a rating of how socially connected they are to others [...]
“In God we trust, everyone else must bring data”
NASA’s rocket scientists of the 1970s believed this quote so much they engraved it on the entrance to their research lab. Forty years later it’s still a widely used quote by statisticians, analysts, scientists and economists alike. In the past month, Google Analytics has taken two great steps towards the top of the analytics leader [...]
