Search Engine Marketing

A few years ago, I got to experience that utterly terrifying moment when my grandma got a Facebook. It looked something like this: Pretty harmless, right? What you see there, folks, is the last message I think she ever typed without caps lock on. It also might have been the last status update in which [...]

The Internet is a very unique place when it comes to business.  The website itself has three important business objectives: engage the visitor with your key message, discover the visitors’ needs and make the site visible to search engines. Most CEOs, small business owners and marketing directors miss the importance of having a site that [...]

Two years ago when Matt and I started BEC (and eventually brought Brandon in), we were two young creative guys with our eyes set on the prize of building an award-winning global ad agency. We built this agency from the ground up, fostering an entrepreneurial culture where intellect and fearlessness culminated.  In the early days, [...]