Digital Digest

Infecting the Internet – The Art of Viral Videos

Posted in: Video by on Feb. 19, 2012

Viral videos are all the rage right now for businesses, even ones that have little to do with film or video production. To preface, viral is not a genre, as any genre could technically be viral. Yet, I have been asked time and time again to make these catchy little productions for people, and for [...]

Are you losing sight of your objectives?

Posted in: Analyze, Branding, Mobile, Social Media, Strategy by on Feb. 15, 2012

It seems like it has been ages since BEC was tasked with simply building websites for our clients. These days, all of our clients are transforming for a world unexplored—a digital world. Creating a great user experience on Androids, iPhones and tablets is just as important as engaging your consumers on Facebook, Twitter and other [...]

Social Media Week: Internet Users Unite

Posted in: Social Media by on Feb. 13, 2012

February is known for an abundance of different holidays and observances such as Valentine’s Day, Mardi Gras, Black History Month, and President’s Day. Now, while it’s incredibly important to buy some overpriced chocolates and wilted flowers for your significant other, you might want to clear your calendars for a brand new holiday taking place this [...]

Advertising Brands Even if (Especially if) You Don’t Have A Superbowl Commercial

Posted in: Strategy by on Feb. 3, 2012

It’s that time again, America. It’s Superbowl weekend. Time to don our much-too-small jerseys, make ridiculous amounts of calorie-ridden food that we swear we’re not going to eat all by ourselves, and huddle around our television sets. Call me a huge nerd, but I look forward to the Superbowl, not because of some intense primitive [...]

Going Social – Ways to Jump Start Your Job

Posted in: Social Media by on Jan. 30, 2012

Think social media is just a passing fad among the younger generation? Think again. Over the past few years, social media has become a driving force in the American job market. What once was just a communication tool for young whippersnappers is now a huge asset to professionals both young and old. Turns out, social [...]